QuarticOn

Martyna Woźniszczuk

Read our articles, best practices and tips related to an e-commerce industry and our products.

Know-how

Why is it worth using social proof notifications?

Find out the examples of good practices which can positively influence your customers' satisfaction and help you achieve your sales goals.

Examples of good recommendation practices, which you will use in 5 minutes

Find out how to design an effective pop-up.

The best pop-up in e‑commerce

Find out what are 3 simple ways to maintain the effectiveness indicator of promotional activities at a profitable level.

How to achieve a profit from an advertising campaign?

Find out tips on how to build a product page to make it as effective as possible.

An effective product page in 7 steps, part one

Find out tips that will help increase the sales potential of your product page.

An effective product page in 7 steps, part two

How to use the up-selling method properly to encourage the customer to spend more money than they initially assumed?

Up-selling, how to earn more on one product?

Find out what similar products really serve.

Unavailable products can also sell!

Find out how the policy of delivering goods affects the conversion and what requirements e-commerce is currently setting.

Delivery terms and profitability in e-commerce

Take a closer look at the effective recommendation strategy on the shopping cart page.

Shopping cart page – should we still try to sell there?

How to use the potential of the empty cart page in order to make the customer make a purchase?

Empty shopping cart – how to avoid the most common mistake in e-commerce?

Find out how to generate additional sales from an order status page.

Order status generating additional sales

Find out how to optimise a thank you page: thank your client for their shopping and make them want to buy more.

How to use the potential of thank you page?

Find out what is an error 404 page and how to make it effective for your e-business

Error 404 – page that converts

How to turn a potential failure into a chance for your e-shop? Discover a proven strategy for a converting zero-search page.

Avoid the page with no search results

Find out what an internal remarketing network is and how to implement it in the e-shop.

How to return the customer to your e-shop?

Product recommendation practices

Find out more about the key indicators in e-commerce that allow for the effective functioning of every company.

Basic indicators in e-commerce

Find out which e-commerce indicators will increase thanks to our products.

What KPI are increased by QuarticOn?

Find out what is CLV and how to measure it.

How to measure CLV?

Find out how to measure the most important indicator of the profitability of online activities, the ROI.

How to measure ROI in e-commerce?

Find out how to calculate and increase your Average Order Value.

AOV in e-commerce

Find out what recommendation strategies can help you increase the value of the shopping basket.

What factors affect the AOV?

Find out how to how to calculate CAR and interpret it correctly.

How to measure CAR (Cart Abandonment Rate)?

Find out how to calculate and improve the Order Conversion Rate.

OCR in e-commerce

What is CCR (Cart Completion Rate)?

Find out how to keep loyal customers and measure the percentage of people who abandon your service, using the CCR indicator.

CCR in e-commerce

Find out how to calculate the cost of acquiring a new customer using the CAC measure.

CAC in e-commerce

Find out why measuring the ROAS indicator is so important for your company development.

ROAS - why should you measure this KPI?

Find out how to calculate the gross profit margin that allows you to estimate the real profit.

Gross profit margin - how to measure it in e-commerce

Find out how to reduce the bounce rate in your online shop.

How to reduce bounce rate in e-commerce?

Find out what are the most common factors that can affect the bounce rate.

What factors affect the bounce rate?

E-commerce indicators (KPIs)

Find out what is marketing automation and what are its benefits.

What is marketing automation?

Find out what are the most important facts about marketing automation.

Marketing automation – facts and myths

Find out what are the key applications of marketing automation in e-commerce.

5 applications for marketing automation

Why is the footer the most important element of the newsletter?

The less, the better... a few words about fonts in e-mailing

What can online shops gain from the implementation of artificial intelligence?

Implementation of artificial intelligence in marketing automation

How to plan effective communication cycles with customers?

Why is personalisation so important in e-commerce?

Why is it worthwhile to personalise your communication with customers?

Find out how to communicate with customers and what should be avoided to keep them with you.

5 most common mistakes made in communication with customers

Find out what are the most common mistakes made while implementing marketing automation.

4 most common mistakes when implementing marketing automation tools

Find out how to write e-mails to make them effective.

5 golden rules for composing e-mails to customers

Find out how to use marketing automation to encourage them to finalise transactions in the e-shop.

How does marketing automation help you recover abandoned shopping baskets?

Find out what elements should you pay attention to when creating an e-mail marketing campaign.

How to use e-mail marketing to boost conversion in your online shop?

E-mail marketing automation

Find out what is an e-commerce platform and what are its advantages.

When is it worth to start using the shop platform?

How to choose the best e-commerce platform for your business?

5 rules for choosing an e-commerce platform for your online shop

Take a closer look at Shopify, the shopping platform available in the SaaS model.

Shopify – an effective solution for e-commerce

Find out which of the Shopify's functionalities deserve special attention.

Shopify – 5 key functionalities

E-commerce platforms

What is personalisation and why is it worth to personalise your online shop?

Why personalising your online shop is a must?

Why is it worth investing in AI and what can we achieve thanks to this?

Why is it worth to trust artificial intelligence in e-commerce?

Can artificial intelligence really match the human intellect?

Is AI smarter than a human?

Find out what artificial intelligence is and where it is used.

Artificial intelligence in e-commerce

What is performance marketing and why it is worth optimising advertising activities in e-commerce?

Performance marketing

10 mistakes made by online shops

Find out the reasons why customers abandon their shopping carts.

5 reasons why customers abandon their shopping carts

Why do consumers not complete transactions and how to save abandoned shopping carts?

5 ways to save abandoned shopping carts

Clients’ contact with the brand builds certain experiences in their mind that affect behaviour throughout the entire shopping cycle

Churn - customer's life cycle in e-commerce

Find out why it is worth to get to know your customers better and how to segment the target group in the e-shop.

What do you know about your customers? Segmentation of customers in the e-shop

Find out our tips on how to create effective and engaging texts in e-commerce.

How to write good content marketing articles for e-commerce?

Find out what are the benefits of participating in Black Friday.

Is it worth to take part in Black Friday?

Find out how to use the potential of social media and how to choose it for an online shop.

Social media channels useful in e-commerce

Find out why is it profitable to use UTM tags.

What are the UTM tags in the links?

Find out how to create UTM tags which are a great way to improve web analytics.

How to create UTM tags in links?

Find out how to prepare a product file for a Google Shopping campaign.

How to generate a product feed for Google Shopping?

What are the responsibilities of an e-commerce analyst and what skills are necessary in their daily work?

Know-how

Product recommendation practices

E-commerce indicators (KPIs)

E-mail marketing automation

E-commerce platforms

QuarticOn & Friends about internet marketing