One of the basic functionalities of Classic Designer is adding links to the content within an email message project.

To add a link to the content in your email message project:

1. Open the email message project to which you want to add the action.

2. Select the text where you want to add the link using your cursor, and then click on the link icon.

3. A window Add a link will open, where you can enter the URL address to which your recipient will be redirected after clicking on the linked text. Then click OK.

Link action is an automated action that is triggered when a contact clicks on a link in an email message. Available types of link actions are:

Link actions can be easily created within the email communication itself using the Add a link modal.

To create a link action:

1. Open the email message project to which you want to add the link action.

2. Select the link in the project by clicking on it, then click on the link icon.

3. An Add a link window will open, where you can modify the URL address and add link text and action. To add an action, click Add an Action.

4. Select your preferred action from the drop-down list by clicking on it.

5. Define the value for the selected action. For example, if you choose to add tags to contacts who click on your link, enter the tag in the respective field. Once finished, click OK.

Remember that you can add more than one action to a single link. To do so, click on Add an Action again. For example, you can add multiple tags or enroll a contact in an automation.

6. On the campaign summary page in your email, make sure that link tracking is enabled (this option should be enabled by default).

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