The Campaigns Performance report provides aggregate data of all sent campaigns in your account. This includes campaigns that were sent to a list(s) and automation emails that were sent to at least one contact. This report does not include 1: 1 emails sent to contacts.

With this report, you will be able to:

Table of contents:

How to access the Campaigns Performance report

How to filter data in the Campaigns Performance report

Exporting the Campaigns Performance report

How to view split test metrics

Information included in the Campaigns Performance report

The Campaign Performance Report can be accessed by going to the Reports tab from the menu on the left and then clicking Campaigns Performance; the campaign performance report will load the history of campaigns sent in the last 14 days.

At the top of the report, there are three filters that you can use to view Campaign Performance data. These three filters are:

The last two will be displayed after clicking on the button More filters.

Campaign Sent Date refers to the time period when a campaign was last sent.

The options you can use under this filter are:

If you choose the Custom Range option, then you can set your own Campaign Sent Date range using the Sent Beginning and Sent End filters. To use these filters, click the Sent Beginning field. A modal calendar will appear. Click the date on the modal calendar to select it. Then perform these same steps for the Sent End date.

Next to the Campaign Sent Date filter are the Result Start and Result End date filters. These are used to display campaign metrics, such as opens and clicks. The date range is associated with the Campaign Sent Date time period. For example, if you wanted to view campaigns sent in the last 14 days and how they performed in the last seven days you would set it up like this:

To set a date range, click either the start date field or the end date field. Then click the calendar icon to select a date.

To export the report, follow these steps:

1. Hover your mouse over the Bounce Rate column and click the vertical ellipsis that appears.

2. Click Download data.

3. Click Download to export the data as a CSV, TXT, Excel (2007 or later), JSON, HTML or Markdown file.

You can view how each message from a Split Testing campaign type performed. Note that this is not the same as a Split action in an automation.

To view performance metrics for a split test campaign:

1. Click the subject line for the campaign in the Campaigns Performance report.

2. A modal window will appear. Click See Campaign Results by Message.

You will be redirected to a new page to view metrics for each message included in a split test campaign.

You will also see the following three graphics:

The Send Details by Message table below the three graphics will display performance metrics for each message in your split test campaign. The information displayed in this table is the same information displayed in the larger Campaigns Performance report.

Clicking the three vertical dots to the top right of the table will let you download data from the table to a CSV file.

The Campaigns Performance report will include the following information for each sent campaign:

The Campaigns Performance report will include the following information for each sent campaign:

See also: