Overview of campaign types

From this article, you will learn which types of e-mail campaigns you can use and what each of them means.

Written by Martyna Woźniszczuk
Updated over a week ago

After clicking the Create a campaign button in the main view of the Campaigns tab, the system will ask you to choose the type of campaign you want to create. In the CDXP panel from QuarticOn, there are six types of campaigns available that you can use to send an e-mail campaign to a selected list of contacts. In this article, we will explain each type of campaign and provide examples of actions in which you can use them.


This type of campaign is sometimes referred to as an e-mail blast. It is an e-mail campaign that you can send to one list, multiple lists, or specific segments of recipients. You can start the sending process immediately or schedule it for a specific date.

Examples: newsletter, information about sales or new products.


This type of campaign redirects you to an automation builder, allowing you to build a sequence of actions.

Examples: drip campaigns, e-mail sequence (e.g. nurturing), automations for contact management.

Auto Responder

This type of campaign allows you to send an autoresponder message.

Example: sending a welcome message after someone subscribes to your newsletter.

Split Testing

The Split Testing campaign type allows you to send multiple campaign versions to a portion of your list to determine which version generates more opens or clicks.

Examples: You can use this type of campaign to test which wordings your contacts respond better to, or experiment with your offer by presenting different products.

RSS Triggered

The RSS campaign is sent when a specific RSS feed specified by you is updated. The RSS-triggered campaign can contain content from your RSS feed.

Examples: You can use this type of campaign to notify subscribers to your blog about a new post.

Date Based

The Date-Based campaign is sent based on the date field in the contact record. This means that the campaign can be sent at different times for different contacts: before, after, or on the date specified in the field.

Examples: You can use a Date-Based campaign to send a birthday e-mail or notify a contact that their subscription will soon expire.

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