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A/B tests with QuarticOn's widgets
A/B tests with QuarticOn's widgets

Find out what are A/B tests, how to run them and why is it worth to try.

Written by Martyna Woźniszczuk
Updated over a week ago

QuarticOn gives you the opportunity to conduct A/B tests to select a recommendation strategy that generates better sales results. If you are not sure which recommendation frame works better in a given place, then this is the solution for you.

How does it work?

There is a possibility of assigning two recommendation frames to one placement. Selected recommendation frames work on 100% of user traffic and are displayed alternately.

If you want to perform an A/B testing without additional conditions (e.g. in terms of user behaviour), you just need to remove the Default mark from the frame. Then the system will display frames rotationally to users visiting your online shop.

You can also place frames in one location to direct them to specific target groups. Created groups should be used to generate or edit the frame and attached in the second step of editing:

Similarly, when editing the second widget assigned to the same placement, select a second group named test a/b group_2.

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